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25 Best Wellness Industry Statistics in 2020

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Although many of us tend to think of massages and spas whenever we hear the word wellness, the truth is that the scope of the industry goes far beyond those simple services. In fact, according to the definition by the Global Wellness Institute, the pursuit of everything that leads to a state of holistic health—choices, activities, and lifestyles—is considered wellness.

Therefore, it’s no surprise that the industry is large and well-developed, with its stats on a constant uptrend. To help you visualize just how big we’re talking, we’ve assembled some wellness industry statistics you might find interesting. 

Without further ado, here are your laboriously handpicked statistics—you can thank us later!

Top Health and Wellness Industry Statistics of 2020 (Editor’s Pick)

  • Wellness spending ($4.2 trillion) makes up more than half of the total global health spending ($7.3 trillion). 
  • Only 10% of workers globally have access to workplace wellness programs.
  • The wellness tourism industry is worth $639 billion, surpassing seven other key sectors and is growing at the double the rate of general tourism.
  • By 2022, each of the ten key wellness sectors defined by the Global Wellness Institute will grow 6–8% as consumers adopt different wellness lifestyles.
  • Homebuyers are willing to pay up to 25% more for wellness-enhancing features, like neighborhood walkability, sustainability, and easy access to natural and recreational amenities.
  • US fitness industry operators are leaders in adopting approaches like personal training (90%), boot camp workouts (74%), traditional yoga (67%), and HIIT training (65%).
  • 47% of all yoga practitioners like to be held accountable by an instructor or a class, while 38% engage in other wellness activities as well.

Wellness Market Size Stats

Yes, we’ve mentioned the size several times now, and even though it’s not the only feature of this market, it’s certainly one of its basic ones. Why not take a look at some numbers, first and foremost?

1. In 2018, the global wellness economy’s value was $4.5 trillion.

(Global Wellness Institute)

In addition to that, the global wellness economic output accounted for 5.3% of all output worldwide, and this number is expected to rise steadily with time. 

What’s more, although there’s no available data for 2020, the industry’s market value has most likely surpassed the $5 trillion mark

2. Wellness real estate represents half the global green building industry.

(US Green Building Council)

It’s no secret that self-care often goes hand in hand with the care for the planet. Although people certainly appreciate the lower operating costs usually associated with green building, they consider some or all health improvements an even bigger advantage. Best of both worlds, right?

3. The US has the biggest health and wellness market size, valued at $52.5 billion. 

(Global Wellness Institute)

It’s followed by China but is still leading by a pretty large margin, as the latter is worth “only” $19.9 billion, making the US 2.5 times its size. Australia is next at $9.5 billion, followed by the UK at $9 billion and Germany with a market value of $6.4 billion. 

Health and Wellness Industry Growth Facts

Is this industry the next big thing for the world’s economy? These numbers certainly imply so, especially in the case of the US. Should you invest in it for great returns? Maybe that’s something worth considering. 

4. The rate of the wellness industry growth from 2015 to 2017 was nearly twice that of global economic growth. 

(Global Wellness Institute)

As if that’s not enough, an in-depth health and wellness industry analysis by the GWI predicts that the industry as a whole will keep growing and expanding its share of the global economy, thanks to its steady integration into our everyday lives and routines.

5. The biggest revenue growth from 2015 to 2017 belonged to the spa industry, with 9.8% yearly growth. 

(Global Wellness Institute)

This is owed mostly to rising consumer interest in the sector, stemming from rising incomes and a generally more health-oriented lifestyle. Even more importantly, the revenue doesn’t come only from spa facilities, but also supporting sectors like investment and employee training.

Spa Industry Statistics

Who knew that there were more to spas than pampering yourself and/or investing in a (frankly amazing) bachelorette party? Well, we did, that’s why we’ve assembled the next batch of stats for you.

6. The spa economy worldwide is valued at $119 billion. However, out of the 10 key sectors, it only ranks eight by size.

(Global Wellness Institute)

As we’ve stated in our abovementioned wellness facts, the sector’s revenue is rising significantly. For example, spa facilities are expected to rise from $93.6 billion in 2017 to $127.6 billion in 2022, marking an increase of 6.4%. 

7.  In the US, the spa industry reported revenues of $18.3 billion in 2018.

(Statista)

Although we’ve covered the topic of spa industry growth pretty extensively, it’s interesting that this revenue saw an increase of 4.5% compared to 2017. That’s not the only segment that’s constantly increasing—2017 saw around 187 million visits to spas, three million more than in 2016. 

8. 80% of users require that spas and salons comply with safety regulations.

(American Spa)

As we’ve already mentioned, there’s a growing interest in wellness centers. Still, a spa industry analysis shows that as of 2020, 89% of consumers want businesses to comply with safety measures, which include COVID-19 prevention as the most recent addition.

Wellness Industry Statistics - Spa

Fascinating Fitness Industry Statistics

Social media implies that fitness has seen an uptick in popularity in the past few years. But have you ever wondered how much of an increase we’re talking about?

9. The fitness and mind-body market is the fourth largest wellness market, valued at $595 billion.

(Global Wellness Institute)

In addition to this, the annual fitness industry revenue is estimated to be $80 billion. The US has the largest number of health and fitness club members in the world—around 60.87 million members in 2017. 

However, recent events (which include the coronavirus pandemic) have caused turmoil. This means that between 2020 and 2024, professionals estimate a drop of 0.6% worldwide in fitness market growth, as well as most of the revenue in 2020 to be generated by China (ca. $6.69 billion).

10. Almost half of all Americans own a wearable fitness device.

(Wearable Technologies)

What’s more, most of those who do (70%) are doing so to live longer. Interestingly enough, 62% of respondents claim to be using a fitness device to pay less in insurance premiums.

11. Gym industry statistics are looking grim as the market size is expected to drop by 10.1% in 2020.

(IBISWorld)

The market has been on a steady rise throughout the decade, but it looks like the COVID-19 pandemic is going to seriously affect gym membership statistics, as many gyms are forced to close, either temporarily or permanently. But the sector had been in trouble for longer than that, as high competition and low barriers to entry were negatively affecting its growth.

12. A yoga industry analysis shows that 90% of all Americans have heard of yoga, while a third have tried yoga on their own. 

(Harvard Health Publishing)

Although the majority of yoga practitioners are female, the number of men actively practicing has grown from 4 million in 2012 to 10 million in 2016 and is expected to keep growing.

Health Food Industry Statistics

You don’t even have to like chia seeds to know they’re everywhere now. But people are paying attention to what they’re consuming, and that’s a good thing. Let’s take a closer look.

13. Healthy eating, nutrition, and weight loss ($702 billion) is the second-largest wellness sector globally, surpassed only by the $1,083 billion personal care, beauty, and anti-aging sector. 

(Global Wellness Institute)

Diet industry statistics show that its annual growth rate was 4.1% between 2015 and 2017, and is expected to keep rising at a relatively steady rate.

14. The US weight loss and diet control market was worth a record $72 billion in the US in 2018, accounting for 10% of the global market, but the number of dieters is actually dropping.

(Research and Markets)

The worth of the diet industry has been steadily growing, but no thanks to dieters. Thanks to the acceptance and awareness of body positivity, consumers are turning away from processed foods with artificial ingredients and are more careful when purchasing produce. 

15. Four-fifths of Americans have come across confusing nutritional information about food.

(International Food Information Council)

Although people are more aware of the foods they’re purchasing, nutrition industry statistics show it’s an uphill battle—80% of consumers say they have come across conflicting information, and 59% say that information makes them doubt their choices, causing unnecessary stress.

16. The concept of “clean eating” is contributing to a 1.6% drop in sales of artificial sweeteners and diet soft drinks in 2018.

(Market Research)

This represents another shift in people’s approach to the issue. Weight loss industry stats show that losing weight is no longer the only goal. The ultimate goal is to make healthy lifestyle choices.

Wellness Industry Statistics - Healthy Food

Workplace Wellness Statistics

Interestingly enough, workplace wellness program statistics show that this is no longer considered an unattainable luxury in the US. Read on for more insights.

17. Although more than half of all American workers have access to workplace wellness, that number drops significantly elsewhere, as only a quarter of Europeans can claim the same. 

(Global Wellness Institute)

Perhaps not surprisingly, wellness program statistics show that geographically speaking, areas where employer-provided access to such services is available, employer expenditures are similar, as is the case with North America and Europe. The North American market was valued at $17.6 billion in 2017, while the European was only marginally smaller at $17 billion, especially when the population of each area is taken into account. 

18. On the other hand, these markets’ values were $1.3 billion for both Middle East-North Africa and Latin America-Caribbean, and even that is much higher than Sub-Saharan Africa’s $0.3 billion.

(Global Wellness Institute)

This shows that the corporate wellness market size sharply drops outside of what we consider first world countries. Geographically speaking, the only exception to this rule are employers who work for large, often multinational companies, whereas others are often far more likely to be concerned about meeting basic needs.

19. Companies that invest in employee wellness see their stock performing better than the average company on the Standard and Poor’s (S&P) 500 Index.

(Journal of Occupational and Environmental Medicine)

This shows that workplace wellness programs are not only good for employees but shareholders as well. Wellness industry facts state that these programs have been shown to improve employee morale, recruitment, and retention, and decrease healthcare costs for employers, while stock performance proves that the benefits go beyond personal satisfaction.

Real Estate and Health and Wellness Industry Statistics

It’s important to note that wellness real estate doesn’t only include wellness-related facilities like spas, hotels, and communities, but also homes that are built to support the holistic health of their residents. 

20. North America was the biggest wellness real estate market in 2017, closely followed by Asia-Pacific. 

(Global Wellness Institute)

These two regions are valued at $54.8 billion and $46.8 billion, respectively. In comparison, the Middle East-North African region, Latin America- Caribbean region, and Subsaharan Africa are worth $500 million, $400 million, and $100 million, respectively, making those markets more than a hundred times smaller than North America. Europe, although smaller than the leading regions, still contributes significantly to this sector’s wellness industry value at $31.7 billion. 

However, the numbers are not equally distributed across those regions, as more than three-quarters of the global wellness real estate market is made up of the US, China, Australia, India, the UK, and Germany. 

21. The wellness real estate market size is expected to grow at a CAGR of 8% during the 2019–2023 period.

(Technavio)

This is mostly owed to the fact that people are increasingly turning to greener options for fear of destroying the planet. Additionally, the workplace wellness sector fosters the growth of the wellness real estate market as well, thanks to an increased focus on home and co-working facility integration and their benefits on both residents and employees.

Other Interesting Health and Wellness Facts

Although we’ve covered a lot of ground, the wellness industry goes beyond fitness, spas, and healthy eating. Let’s take a look at some trips (that may or may not be bound for thermal springs!)

22. Thermal and mineral springs that offer spa services account for 66% of industry revenues, putting them at a significant advantage compared to other similar establishments. 

(Global Wellness Institute)

Although usually the thermal and mineral springs industry definition includes a wide array of “establishments associated with the wellness, recreational, and therapeutic uses of waters with special properties,” people like having everything they want in one place, and spa services are no exception. In addition to the increase in revenue, these inclusive establishments also experience higher average annual growth (between 2015 and 2017, those that offered spa services grew by 7.4%, while those that didn’t only grew by 0.5%).

23. From trip-related wellness industry statistics, people from Europe and Asia-Pacific regions take the most inbound and domestic wellness-related trips. The former took 292 million trips in 2017, while the latter follows with 258 million. 

(Global Wellness Institute)

Wellness industry facts concerning trips are bound to see a big change in 2020 and throw a wrench into many professional estimates as people have to stay home during the coronavirus pandemic. However, this number is difficult to estimate as there is no clear overview of the course the pandemic will take.

Two Bonus Facts About Wellness

And now for something completely different—facts you may not have expected to learn today. It’s your lucky day! 

24. In surprising yoga industry statistics, 66% of all yoga practitioners do at least one experimental class annually, and 83% wish they did (and yes, this includes goat yoga).

(Event Brite)

Even better, goat yoga is not the only form of experimental yoga these people want to try. Others include laughter yoga, silent disco yoga, aerial yoga, beer yoga, and naked yoga.

25. Augmented and/or virtual reality training systems are garnering a lot of consumer interest, but they have yet to push past the innovation stage. 

(ClubIntel)

Good news for everyone who is into video games but also wants to get fit, fitness industry stats from 2018 by ClubIntel show that there is worldwide interest in AR/VR training systems, but we’re still quite a way off to that becoming a reality. 

Wellness Industry Statistics - Yoga

Key Takeaways

Out of all the wellness industry statistics available, perhaps the most important fact is that there is an industry-wide growth all over the world, but especially in the US. Although the unprecedented events of 2020 will make it harder to make predictions for the future, the increase in home-based activities and better lifestyle choices during worldwide lockdowns are sure to keep the entire market growing—but perhaps in a different way than previously anticipated.

One of the best examples is probably the future of the fitness industry growth. With regulations imposing either complete shutdowns or rigorous health and safety precautions, an increase in bodyweight workouts at home is expected.

What do you think of upcoming changes in the industry? Let us know in the comments!

FAQ

What is the fastest-growing health and wellness?

The fastest-growing health and wellness sector from 2015 to 2017 was the spa industry, with a 9.8% revenue growth per annum, according to wellness industry statistics from the Global Wellness Institute.

What is the #1 health and wellness company?

There is no general answer to this question, as it heavily depends on additional criteria. For example, the biggest players in the spa industry include Hot Springs Resort and Spa, Lanserhof, Marriott International, and others. The weight loss industry’s best-known name is Weight Watchers, recently rebranded to WW. On the other hand, the fitness industry rarely depends on companies—you’re more likely to encounter several movements, like CrossFit or yoga. So which one is the best? The one that meets your requirements!

What demographic spends the most money on wellness?

According to statistics, 23% of all health and wellness consumers consider themselves enthusiasts, meaning they consider a healthy lifestyle an integral part of their identity. This group is made up of males aged between 18 and 54, and females aged between 18 and 34, with a household income between $50,000 and $100,000 annually.

How big is the nutrition industry?

This sector (more specifically known as the healthy eating, nutrition, and weight loss sector) was worth $702 billion in 2017 ($72 billion in the US in 2018). The statistics show that it has grown by 4.1% between 2015 and 2017. 

Which factors are necessary for growth in wellness?

According to the book A Wellness Way of Life by Gwen Robbins, the most important factors for growth in wellness are awareness, knowledge, and self-management skills.

How much money is the weight loss industry worth?

Although commonly confused as two separate industries, the nutrition industry and the weight loss industry are actually considered a single sector. This means that, as stated above, the weight loss industry is worth $702 billion as of 2017.

What is global wellness?

Wellness is defined as the active pursuit of good health. In a similar vein, global wellness is the analysis of facts about the wellness industry on a worldwide level. 

Sources:

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