28 Game-Changing E-Cigarette Usage Statistics [2024]

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E-cigarette usage statistics indicate an increased adoption among teens and adult smokers. However, while e-cigarettes can benefit adult smokers if used as a substitute for regular tobacco products, it’s debatable whether they’re a healthier alternative or more effective for quitting smoking. 

We gathered the most important information regarding e-cigarettes and vaping to shed light on this trend.

Key E-Cigarette Usage Statistics in 2024

  • By the end of 2021, there will be 55 million vapers.
  • 6% of Americans vape.
  • About 52% of adults report vaping occasionally.
  • In the US, over 3 million high-school students vape.
  • Following the coronavirus outbreak, e-cigarettes use among teens dropped to 20%.
  • JUUL dominates the reusable e-cigarette device market with a 51.6% share.
  • The global e-cigarettes market revenue is $15.04 billion.
  • 99% of e-cigarettes contain nicotine.

Global E-Cigarette Usage Statistics

1. Estimates are that there will be 55 million vapers by the end of 2021.


The latest available numbers show that the number of people who vape increased from 7 million in 2011 to 41 million in 2018. As this growing trend continues, estimates are that it will grow even more by the end of the year.

2. In China, 17% of the adult population vapes.


The global vaping statistics imply that e-cigarettes are particularly popular in China. In the UK and France, 14% and 13% of adults report using e-cigarettes, respectively. At 5%, vaping is least prevalent in India.

3. The UK is the second-largest e-cigarettes market globally, with 3.2 million vape users.


The UK sees a rapidly increasing number of vape users. Moreover, vape stats show a significant increase from 2012 when there were 700,000 vapers. The e-cigarette is also one of the fastest-growing supermarket products, with more than 17 million units sold per year.

4. Almost a third of smokers in Australia have tried an e-cigarette at some point in their lives.


An estimated 12.2% of Australians are avid smokers, and nearly a third of them have tried e-cigarettes at least once. However, e-cigarette usage statistics imply that only 4.4% use them regularly. In other words, there are 129,000 regular vape smokers.

5. The sale of electronic cigarettes is banned in 41 countries.


Following the rising concerns regarding the health safety of vaping products, numerous countries worldwide have banned the use of e-cigarettes and related products. These countries are Brazil, Argentina, Iran, Mexico, India, Thailand, and Japan, among others.

Statistics on Vaping in the US

7. 6% of Americans vape.


The use of e-cigarettes is lower compared to 2020 when 11% of adults reported vaping. With 16%, smoking is more widespread in the US than vaping.

8. 17% of young adults vape.


Recent statistics about vaping show that vaping is most widespread among young adults, approximately three times the national average. Additionally, men are 2% more likely to vape than women.

9. Men are twice as likely to vape as women.


About 30% of surveyed men confirmed they had vaped in the previous month compared to 14% of women who reported the same. Additionally, vaping stats from the same study revealed that 18% of men had vaped at least once in their lives, as opposed to 7% of women.

10. 47% of people who vape do so to stop smoking cigarettes.


The top reason for vaping is to quit smoking cigarettes. E-cigarettes are generally safer than cigarettes that contain more than 7,000 chemicals, many of which are toxic. E-cigarette statistics further reveal that a smaller percentage (27%) of adult vapers do so to relax, whereas 19% vape for fun.

11. More than 52% of respondents reported vaping occasionally.


Most adults vaping enjoy e-cigarettes occasionally (1–20 times per month), whereas 19.7% identify as moderate users (21–50 times per month). However, nearly a third of e-cigarette users say they are heavy vapers (more than 50 times per month).

US Teen Vaping Statistics

12. More than 3 million high-school students vape.


The latest CDC data reveals that 19.6% of high-schoolers in America use e-cigarettes. Of that number, 38.9% report using them frequently.

Moreover, 22.5% of frequent smokers use them daily, while the rest vape more than 20 days in a given month. Additionally, a fifth of middle schoolers uses e-cigarettes on 20 or more days in a given month, with about 9.4% vaping daily.

13. The use of disposable e-cigarettes among high schoolers surged from 2.4% in 2019 to 26.5% in 2020.


Teenagers smoking facts indicate a growing use of disposable e-cigarettes. These disposable products can’t be refilled or recharged and cost only a few dollars, making them very convenient for young vapers. The trend is similar among middle schoolers as well, with the rate jumping to 15.2% in 2020 from 3% in 2019.

14. 82.9% of teenage vapers use flavored e-cigarettes.


As per teenage smokers statistics, the majority of teenagers use flavored varieties. The most popular are fruit flavors, mint, and menthol.

However, the FDA recently issued a policy that forbids the use of cartridge-based e-cigarettes with flavors that appeal to children, including mint and fruit. The policy is a part of the country’s effort to combat the increased use of e-cigarettes among the youth.

15. The use of disposable e-cigarettes increased by 1,000% among high-school users between 2019 and 2020.


As per vape sales statistics, all vaping demographics have increased the adoption of disposable e-cigarettes, especially young users. Additionally, the use of disposable e-cigarettes among middle-school users increased by 400% between 2019 and 2020. What is more, 37% of all high school e-cigarette users consume menthol-flavored ones.

16. The use of e-cigarettes among youth dropped to below 20% following the coronavirus outbreak.

(NBC News)

In 2020, following the COVID-19 outbreak, there was a sharp decline in e-cigarette use among teens. The percentage of teenage smokers using vapes dropped from 28% to under 20%. Furthermore, the percentage of middle-school vapers declined from 11% to 5%.

17. Most recent info shows that teens who vape are four times more likely to start smoking tobacco cigarettes compared to those who don’t vape.

(Science Daily)

Moreover, in the same study, 11.2% of participants who had never smoked when they completed the first questionnaire started smoking tobacco cigarettes. Moreover, 47.7% of participants who had vaped e-cigarettes in the first questionnaire started smoking cigarettes 18 months later, compared to 10.2% of those who hadn’t used e-cigarettes.

18. 63% of surveyed youth didn’t know that a JUUL product contains nicotine.

(Truth Initiative)

According to JUUL usage statistics based on a study conducted by Truth Initiative among youth, many JUUL e-cigarette users are unaware of the nicotine they consume. Such statistics raised concerns about the lack of regulation and information regarding e-cigarette products and were one of the reasons behind the FDA’s regulation.

Vaping Industry Statistics

19. JUUL Labs accounts for 63% of the nicotine vaping products sales in the US.


JUUL Labs is the most popular company in the vaping industry. Vuse comes in second, accounting for 24% of the total nicotine vaping product sales, followed by Blu with 6%. What’s more, e-cigarette industry statistics reveal that Njoy accounts for only 2% of the total sales, whereas other brands account for about 1%.

20. The global e-cigarettes market revenue is estimated at $15.04 billion.

(Grand View Research)

The predicted market growth will be significant and driven mainly by the growing emphasis on adopting safer smoking alternatives. As a result, it’s expected to grow at a CAGR of 28.1% by 2028.

21. JUUL holds 51.6% of the reusable e-cigarette device market share.

(Truth Initiative)

JUUL, the pre-filled pod system using nicotine salts, was introduced in 2015 and quickly established as a leading product on the e-cigarettes market. According to JUUL statistics, the device is the most popular, with a 49.7% share of the entire e-cigarette market.

21. The US e-cigarette and vape market size will reach $40.25 billion by 2028.

(Global Newswire)

The rapid increase in the number of vape shops and popularity among young adults will drive market growth. As the US vape industry statistics show, the industry will register a CAGR of 27.3%.

22. Total e-cigarette sales increased by 46.3% between February 2020 and March 2021.

(CDC Foundation)

In March 2021, there were 21.7 million units sold, up from 14.8 million in February 2020. Sales of flavored e-cigarettes jumped by 64.2% in the same period.

Additionally, nearly 70% of the increase was from the sales of disposable products. As a result, the segment increased by 181.6%, from 2.8 million to 7.8 million units, as e-cigarette market statistics showed.

23. Menthol-flavored e-cigarette sales increased by 42.1% in March 2021.

(CDC Foundation)

Even though the FDA had announced it would prioritize enforcement against disposable e-cigarettes, the sale of these products nearly doubled from 4 million to 7.8 million units.

Additionally, menthol-flavored e-cigarette sales increased in March 2021, reaching 9 million units. In the same period, menthol-flavored e-cigarette sales accounted for 41.7% of the total e-cigarette market.

24. 99% of e-cigarettes sold in the US contain nicotine.


Research suggests that vaping might be less harmful than traditional tobacco cigarettes. However, even products that didn’t state they contained nicotine were found to contain it. The e-cigarette nicotine level varies depending on the brand and usually ranges from 0.5 to 15.4 mg.

25. The vaping illness outbreak escalated in 2019 with 1,080 probable cases in the US.


Moreover, about 78% of patients said they vaped THC, whereas 17% reported using nicotine only. However, since then, the vaping illness statistics imply a slowdown due to the legal actions that might have prevented the sale of potentially harmful products and the possible removal of vitamin E acetate from vapes.

Another potential factor is the increased awareness of the risks associated with e-cigarettes containing THC.

26. CDC confirmed 68 deaths caused by using e-cigarettes.


There are many scary vaping facts out there, and this is one of them. However, you should note that people who died modified their devices for vaping or obtained vaping products from informal sources.

27. 11% of e-cigarette survey respondents have asthma.

(Hopkins Medicine)

Vaping health statistics based on research that included 402,822 non-smokers, 3,103 of whom reported using e-cigarettes, showed a possible connection between vapers and asthma. On the other hand, 8% of those who had never vaped reported having asthma. Additionally, current e-cigarette users were 39% more likely to report having asthma.

(Statista, ValuePenguin)

Additionally, statistics on vaping awareness show that 21% have heard something about vape-related diseases, whereas 14% know very little about the diseases associated with vaping and e-cigarettes.

Another study on the awareness regarding the topic reveals that 41% think the claims are exaggerated. On the other hand, 17% of vapers say they don’t know what to think.

E-Cigarette Usage Statistics: The Takeaway

Although e-cigarettes contain nicotine and are addictive, they are less harmful than traditional cigarettes as they have fewer toxic chemicals. Also, they can be beneficial for smokers trying to quit traditional smoking and improve their overall quality of life.

In line with the increased demand, manufacturers are introducing a new generation of e-cigarettes that better cater to users’ preferences.

Additionally, the FDA is working on regulations to ensure the products sold are high-quality. All in all, you should enjoy e-cigarettes responsibly and always buy them from reputable brands and vendors.

People Also Ask (FAQ)

What percentage of adults use e-cigarettes?

As per the latest available numbers, 14.9% of adults reported using an electronic cigarette at least once, whereas 3.2% stated they were e-cigarette users.

The prevalence of adults who have tried vaping and are current users is highest among non-Hispanic white adults, men, and those aged 18–24. Worldwide, e-cigarette usage is most prevalent in China, where 17% of adults report vaping.

How many people vape in the world?

The number of vapers increased dramatically in the past decade. For example, there were seven million e-cigarette users in 2011, whereas this number jumped to 41 million in 2018.

This upward trend will likely continue and, by the end of 2021, there will be 55 million electronic cigarettes users. China, the UK, and France are the top three countries regarding e-cigarette usage.

What is the most popular e-cigarette?

JUUL by JUUL Labs is the most popular e-cigarette. Introduced in 2015, JUUL quickly became the leading product on the e-cigarettes market. The pre-filled pod system uses nicotine salts and is the most popular reusable electronic cigarette with a 51.6% share.

Additionally, JUUL holds a 49.7% share of the whole e-cigarette market in the US. Young people using vapes often refer to vaping as JUULing, highlighting the brand’s popularity.

What is the safest e-cigarette brand?

Due to FDA regulations, more and more manufacturers are putting efforts into producing high-quality and safe e-cigarettes. One of the safest e-cig brands is Organic 100% VG ECOvape VSAVI e-Liquid.

The company uses fewer ingredients than other brands and is committed to clear labeling. Another brand that uses high-quality ingredients and tests its e-liquids using full GCMS analysis is Vapemate.

How many people vape in the United States?

As per the latest estimates from Gallup, 6% of Americans vape, which is lower than in 2020 when 11% of US adults reported vaping. On the other hand, 16% of US adults smoke, making it more widespread than vaping.

Vaping is most pervasive among young adults—17% of people aged 18–29 vape regularly. Additionally, the latest e-cigarette usage statistics show that 7% of men and 5% of women vape.


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