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22 Fascinating Nail Salon Industry Statistics

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Maybe you’ve noticed that nail styling has become very popular. Nail salons have become more affordable, and customers can now have styled nails with little or almost no effort. 

The nail salon industry includes various types of manicures, pedicures, as well as other beauty products and treatments, such as polishes or nail care accessories. 

But how fast is this industry growing and why? Are nail salons profitable? Let’s take a peek at these nail salon industry statistics to find out answers to these and many other questions.

If you’re thinking about opening a salon, you really should know more about the market size, revenues, costs, and prices, but even if you’re just a fan of nail styling, keep reading. There’s much information about the upcoming trends, and you can find some interesting facts about the industry and its products.

The Most Important Nail Industry Statistics (Editor’s Choice)

  • The global artificial nails market is expected to grow at a rate of 4.5% from 2019 to 2024, and it will reach $1.2 billion. 
  • The nail salon owners make between $40,000 and $70,000 every year. 
  • In 2019, the nail salon worker’s salary was $12.3 per hour, and their yearly income was around $25,770.
  • The demand for nail technicians is high, and it’s expected to grow by 10% between 2016 and 2028.
  • Unfortunately, nail salon worker exploitation is not uncommon, and 8 in 10 workers in the US have experienced some kind of wage theft.
  • The usual size of a smaller nail salon is 1,000 square feet, and it will cost between $75,000 and $125,000 only to buy the equipment you need.
  • The manicure process is harmful, and it can lead to dehydration and thinning of the nail plate.

Nail Salon Industry Statistics Regarding the Market Size, Growth and Revenues

1. In 2019, artificial nails and accessories grew in sales by 17.5%.


Acrylic and gel nails have become one of the most popular products in the grooming and styling category. Their popularity is explained by the fact that nail art salons offer various kinds of nail extensions, which are both more convenient and cheaper than the other types of manicures. According to the nail salon statistics, $8.36 billion was spent on nail salon services in the US in 2018.

2. The global artificial nails market is predicted to register a growth rate of 4.5% from 2019 to 2024, and it will reach $1.2 billion.

(Market Research Future) (Market Research)

This is the fastest-growing segment of the nail salon industry. The demand for artificial nails will increase in every region of the world because this industry constantly launches new or upgraded products. Not to mention that manicure trends regarding nail size, color, and shape are constantly changing. There are 24,740 companies in this industry. In 2019, the average sales per company were $200.000. 

3. Nail salon owners make between $40,000 and $75,000 every year. 

(The Salon Business)

On the high end, a nail salon owner salary is estimated to reach $75,000. Of course, the nail salon income depends on the location of the salon, the number of workers, taxes, and so on. Still, this number is incredibly high. On average, nail salon owners make $58,000 per year.

4. The global nail polish market was worth $6.89 billion in 2015.

(Professional Beauty) (Statista)

The nail polish industry statistics show that the biggest influences on customers are constant innovations, such as glitter, sequins, or metallic colors. Let’s not forget nail extensions, which are the most popular among millennials. No particular nail length is more popular than the others, but the popularity of very long nails has increased. The global nail salon revenue in 2020 is $10,627 million, and most of it is generated in China. 

5. The liquid polish was the largest segment with a share of over 89% in 2015, but gel polish is estimated at a CAGR of 10.5% from 2016 to 2024.

(Grand View Research)

These statistics show how many people prefer gel polish over the liquid one. Due to its affordability and durability, gel nail polish has become one of the most important products in the nail polish industry. Thanks to gel nail polish, people can maintain the perfect shape of their nails without chipping for weeks. 

6. In 2018, there were 54,386 nail salons in the US.


According to the nail salon market research, the number of nail salons is shrinking. Since 2006, the number of nail salons was more or less steady between 50,000 and 60,000 establishments. The only exception was 2015 when their number soared to the unbelievable 129,682 nail salons. 

Nail Salon Income, Business, Salaries, and Prices

7. In 2019, the median nail salon worker salary was $12.39 per hour, and their median yearly income was $25,770.

(BLS; Chron)

The salary depends on the working space and its location. Over 90% of employees work in personal care services, where nail technician salary is $10.49 per hour, or $21,810 per year. In other locations for nail salons, such as hotels, for example, it’s $13.18 per hour, or $27,410 per year. In department stores, the average salary is $11.74 per hour or $24,420 per year. In the US, over 111,780 manicure and pedicure professionals work in salons. 

8. The demand for nail technicians is high, and it’s expected to grow by 10% between 2016 and 2028.


This growth is faster than average across occupations. Significant factors are population growth, changes in lifestyle, and beauty trends. There are many advantages of working as a nail technician, as well. Another thing that will contribute to the increased demands and nail tech income are new kinds of services, such as mobile nail technicians. 

9. The nail salon industry has a diverse community. Approximately 41% are Vietnamese, 39% are Caucasian, 10% are African-American, 7% are Hispanic, and 2% are Korean.

(Professional Beauty Association)

Nail salon worker demographics show that the Vietnamese are the most interested in working at or owning such a business. When it comes to gender demographics, women take up a large majority of all positions in the industry. Interestingly, nearly 30% of nail technicians are male in the Vietnamese community, and they usually work in their family business. The main reasons why the Vietnamese chose to work in this industry are mainly economic and social. There are few barriers to entry, the pay is good relative to their qualifications (and they’re often paid in cash), and it gives them an opportunity to work with their families and people from their communities.

10. Unfortunately, nail salon exploitation is not uncommon, and 8 in 10 workers in the US have experienced some kind of wage theft.

(The Progressive)

According to a report by the New York Nail Salon Workers Association, many workers receive only $80 to $100 a day. Most of them don’t even know that they have the right to a minimum wage. The owners exploit their workers by preying on their poor economic situation or immigration status, often threatening to report them to the immigration services. On average, nail salon workers lose around $181 per week to wage theft. 

11. Women aged 18 to 24 are the most frequent customers of nail polishes and styling services.

(Grand View Research)

The nail salon industry statistics show that women aged 18-24 mostly buy nail products in retail stores. The demand for these products is expected to increase due to the growing awareness of new beauty trends, changes in lifestyle, and the influence of social media platforms. As people are becoming more health-conscious and environmentally-friendly, the introduction of products with fewer chemicals and gel polishes which are more permanent is also expected to drive up the demand. 

12. There is no legal age for acrylic nails, but many professionals refuse to offer services to children, even if they have their parents’ approval. 

(Scratch Magazine)

Most professionals will only provide services to customers who aren’t younger than 16 and will refuse service to children despite the parents’ consent. The reason for this is simple: they don’t think it’s healthy for children to expose their nails to chemicals at such a young age.

13. The usual size of a smaller nail salon is 1,000 square feet, and it will cost between $75,000 and $125,000 just to buy the equipment.


Knowing about nail salon start up costs and setting prices is something every prospective owner has to take into consideration. Some reduce expenses by buying used equipment. Setting the manicure station comes next, and it costs $100-$200 for stools, and $100-$750 for a table. Drying lamps, nail polish displayers, and pedicure chairs can also add quite a bit to the total. After that, the only thing left to do is to establish the prices. It will mostly depend on the location of your salon and the number of clients who live in the neighborhood. Also, it’s good to check out other nail salons prices

14. The nail salon franchise build-out costs can exceed $500,000 in the US.

(Small Business Trends)

Buying a franchise is a very good way to drive more customers to your salon, although you need a lot of money to purchase it. Here are some of the most prominent nail salon franchises and their costs: Namaste Nails Sanctuary costs $100,000 in cash or liquid assets, and you have to have a minimum net worth of $500,000. Nail Garden’s initial fee is $30,000, but the build-out costs can rise to $400,000. Paintbase Nails, although small, is quite popular. Its initial fee is $30,000, and the build-out costs can be between $250,000 and $325,000. Although it’s quite pricey, buying a franchise is a faster way to garner nail salon business profits, rather than starting a business completely on your own. 

15. The average prices for nail services in the US in 2019 ranged from $22.75 for a basic manicure to $51.29 for a full set of gels.


As the statistics show, the prices for almost every nail service has increased, except for the acrylic fil. Acrylic nail prices have decreased from $30.51 in 2018 to $29.71 in 2019. The average price for a pedicure in the US is $35.46. The basic manicure went through the biggest change in pricing. In 2005, it was priced at $17.16. The only time a full gel set dipped below $40 since 2005 was in 2018 when it was priced at $29.41. Looking at the statistics, the mani-pedi prices are increasing rather steadily. 

Nail Salon Industry Statistics - Nail Polish

Nail Industry Statistics—Interesting Facts About Nails, Nail Products, and Services

16. Gossip & Co. Nail Spa is one of the biggest nail salons in the US. It covers 8,500 square feet and it has over 70 spa pedicure chair stations.

(Houstonia Magazine)

This nail salon is located in Houston, and it’s possible that it’s the biggest nail salon in the world. The owners, Steve Nguyen and his wife, Lulu, have built a certified manicure mansion. Around 100 employees work there at a time. 

17. Neon nail polishes are illegal to produce in the US.


This is probably one of the weirdest facts about nail polish. Apparently, neon colors are not registered with the FDA, meaning that, although they’re not illegal to wear, registering and producing neon nail polishes is simply too expensive. While smaller manufacturers play the odds and skirt the rules, most companies play it safe and produce nail polishes in bright and vivid colors, which can be a good replacement for neon colors. According to Doug Schoon, CND’s scientific adviser, the trend doesn’t seem to be growing, so it’s unlikely larger manufacturers will try making neon nail polish in the US anytime soon. 

18. The manicure process is harmful, and it can lead to dehydration and thinning of the nail plate.

(Teen Vogue)

While the process has detrimental effects on your nails, no matter the type, gel polish is a bit more harmful, because it can only dry under the LED light and have to be removed by soaking in acetone. In addition, the thick coating prevents nails from transferring Oxygen. Nail salon health risks are mostly connected to undergoing too many treatments. If nails are constantly covered with gel polish, it can lead to infection, nail beds, and even tumors. Picking and peeling increase the risk of complications and can lead to further damage. This is one of the most important gel nail polish health and safety facts people should keep in mind, because peeling can cause bacterial and fungal infections. 

19. Nail salon trends in 2020 are mostly about patterns and colors.

(Harper’s Bazaar; Glamour)

The most common nail trends in 2020 are astrology, constellation patterns, stars, crystals, and even things associated with customers’ zodiac signs. Apart from that, simple plant and flower patterns are as popular as ever. There are also all kinds of French manicure variations, such as thinner lines or different colors. Milky ombre, gradient nails, and long acrylic nails are common as well. When it comes to colors, all shades of blue and green are popular, along with yellow, metallics, nude, matte, pastel colors. Pedicure trends for 2020 also show interesting patterns, such as animal or abstract prints, and acrylic powder drawings. 

20. Avoid the “toxic trio” when it comes to choosing the right nail polish.


The danger of the nail industry lies in chemicals which are usually the basic ingredients of many nail polishes. The so-called “toxic trio” (or “the big 3”) you should avoid at all costs consists of formaldehyde, toluene, and dibutyl phthalate (DBP). Formaldehyde helps the nail polish harden but it has many detrimental effects on the body and it’s linked to lung and nasal cancer. Dibutyl phthalate is even banned in Europe because it’s linked to reproductive issues. It’s used because it makes nail polishes less prone to chips and cracks. Toluene, which is also banned in Europe, can lead to headaches, nausea, and birth issues. Toluene makes nail polish look smoother. Try to avoid these 3 chemicals, especially if you live in the US, where they’re more likely to be used. Keep in mind that “toxic-free” labels are sometimes inaccurate. As the nail salon industry statistics show, products made by companies like OPI, Zoya, and Sheswai are tested and proven to be the safest. 

21. Acrylic nails were invented by a dentist named Maxwell Lappe, back in 1934.

(Woman’s World)

They served a completely different purpose: to help nail-biters stop biting their nails.

Acrylic nails are nail enhancements made by combining a liquid acrylic product (monomer) with a powdered acrylic product (polymer). There are many facts about acrylic nails you should know about before you decide to get them. For example, they are not always odorless, like gel nails. Also, simple actions, like picking up coins, for example, won’t be as easy as without them. 

22. Under the Occupational Safety and Health Act of 1970, employers are responsible for providing safe and healthful workplaces for their employees.

(OSHA; Probeauty)

The nail salon health and safety policy must be respected because working in a nail salon can have detrimental effects on employees’ health. Daily exposure to toxins and chemicals can lead to respiratory issues, muscle strains, skin disorders, reproductive loss, or even cancer. That’s why the choice of the products, good ventilation, and proper safety procedures are required. Avoiding direct exposure to toxic chemicals such as toluene, formaldehyde, dibutyl phthalate (the “toxic trio”), or methacrylate compounds is crucial. 

Nail Salon Industry Statistics - photo


Looking at these statistics, we can clearly see that working in this industry can be profitable. Many new trends and inventions have emerged, such as gel nail polish, acrylic nails, all kinds of nail extensions, and so on. Gel nail polishes have become popular due to their durability, making it easy to maintain flawless manicure or pedicure. Not to mention that chemists have developed efficient techniques to make acrylic nails look more natural, which contributes to this industry’s advancement. Another thing that influences it is population growth, and advertising on social media platforms. 

Of course, owning a nail salon or working in one has both pros and cons. The nail salon profits greatly vary depending on the location of the salon, but owners can buy a franchise and gain more profit faster. 

The cons of this industry are health risks and exposure to toxic chemicals, so working in safe conditions is of the utmost importance. Every employee and customer should be aware of the harmful effects of these treatments. That’s why many professionals won’t provide any kind of service to children or teenagers under the age of 16. Also, it’s important to note that the exploitation of employees by the salon’s owners is a problem, even though the situation has become better in recent years.

The nail salon industry statistics show that nail technicians are in higher demand than before, although the number of salons is decreasing. The prices of provided services show steady if somewhat inconsistent growth.


How big is the nail salon industry?

It’s getting bigger. It’s revenue is growing, and the employment in the industry is estimated to grow by 13% over the next decade.

What is the nail industry worth?

The projected revenue for 2020 is $1,503.6 million.The estimated worth of this industry by 2024 is $15.55 billion.

How much does a nail salon make a month?

The nail salon owner salary is around $30.000.

What business activity is a nail salon?

The nail salon industry includes nail styling, such as manicures and pedicures, as well as other beauty products related to nail styling.

Are nail techs in high demand?

The demand for nail technicians is high, and it’s increasing.

What language is spoken in most nail salons?

Since most of the salons are owned by the Vietnamese as family businesses, don’t be surprised to hear it in the salon as well.

How many nail salons are there in the United States?

In 2018, there were 54,386 nail salons in the US.

Do nail salons make a lot of money?

Apparently, yes. Nail salon owners earn $40,000-$70,000 every year. 


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